There are plenty of marketing opportunities for sponsors in Aussie Racing Cars. Although not receiving the same level of media attention as high profile sports such as the V8 Supercar Championship Series...Read on
pre eastern creek story in the standard|05th August 2009
primary school show day|24th July 2009
sponsors
The best way Tyler can progress his motorsport career to get to V8 Supercar Series is to gain as much racing and testing experience as possible.
The Aussie Racing Cars SuperSeries is recognized as ideal preparation for the V8 Supercar category, as the Series races at tracks throughout Australia and at all major motorsport events. To ensure success and compete effectively on the race track he also needs to work with the best technical and commercial partners. He therefore needs the support of carefully selected sponsors that will be able to grow with him as his career develops.
The opportunity to associate themselves with Tyler at an early stage of his career should be appealing to a wide variety of businesses. Tyler is a young and talented racing driver, who will attract media attention as his career develops and this should afford his partners excellent marketing opportunities. Because he is intelligent and articulate, he would also make an excellent ambassador for a sponsor.
While Tyler races in Aussie Racing Cars he is able to start relationships with sponsors based around brand identification on his car, race suit and team apparel that can be used. For example; for photographic purposes in advertising and media campaigns or as a basis for corporate hospitality at race events.
Tyler has a variety of Sponsorship Packages available for the 2009 Season. They include:
Primary Partner
- Naming rights to racing team.
- Major brand identification on car, racing suit, helmet and team apparel.
- As well as track and pit lane entry for 2 at all races. (Customised marketing packages are available to suit your business needs).
Commercial Partner
- Prominent brand identification on car, racing suit, helmet and team apparel.
Team Partner
- Brand identification on car and racing overalls.
Tyler’s sponsors also receive identification throughout his team’s racing operations including:
- Race Car Transporter.
- Car preparation area.
- Team uniforms.
- Publicity materials.
- Website.
Marketing Rights & Services
Tyler’s sponsors can receive additional exposure through;
- Promotional Clothing.
- Autograph Cards.
- Web Site Post Race Reports.
as well as corporate activities throughout the race season.
